I’m a visual storyteller at heart.
I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty.
Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
CREATIVE DIRECTION & BRANDING | UX DESIGN | EDITORIAL
UX DESIGN | AUDIENCE GROWTH
CREATIVE DIRECTION | PAID SOCIAL
UX DESIGN | LANDING PAGES
I bring a unique perspective to creative leadership, influenced by editorial experience as a visuals editor, designer, photojournalist and writer. Combined with UX design, branding, and content strategy, I’m able to bring together authentic storytelling, design thinking, and data-driven insights to shape content that increases engagement, trust and loyalty.
CONNECT
- 727.337.1421
- KenLyons@icloud.com
Your Brand Has a Story.
Let’s Make It Matter.
KEN LYONS
Creative Direction | UX Design | Editorial
Authenticity, Engagement & Trust
With unique experience in creative leadership, UX design, editorial visual editing, content strategy and branding, I bring together authentic storytelling, design thinking, and data-driven insights to shape content that builds engagement, trust and loyalty.
Let’s work together to make your brand story matter. Available for freelance or contract creative direction, UX design, print design and consulting.
Connect
Available for freelance or contract UX and print design, visual editing, branding and consulting.
- 727.337.1421
- KenLyons@icloud.com
UX Design
Audience Growth
A redesigned subscription signup delivered improved results.
CREATIVE & UX | LANDING PAGES
Frontline Finances
PROJECT
MY ROLE
Design two landing pages for new vertical sections, Frontline Finances and Dear Penny.
• Creative direction
• Name Development
• UX Design
CREATIVE & UX | LANDING PAGES
Frontline Finances
PROJECT
MY ROLE
Design two landing pages for new vertical sections, Frontline Finances and Dear Penny.
• Creative direction
• Name Development
• UX Design
CREATIVE & UX | LANDING PAGES
Circular Conversions
PROJECT
MY ROLE
Design new CTA’s to increase organic sign-ups through the mobile widget.
• Circular shape
• UX Design, Figma
• Testing, Maze
CREATIVE DIRECTION | PAID MEDIA
Increasing Revenue
PROJECT
MY ROLE
Design new paid social ads to drive more readers to content with partner links.
• Illustration Editing
• Social Ad Design
• Tracking and Testing
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
WENDY DITTAMORE
TPH AUDIENCE DIRECTOR
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
WENDY DITTAMORE
TPH AUDIENCE DIRECTOR
LEXI GRANT
TPH VICE PRESIDENT
“Ken brings tremendous knowledge of the media industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
CONNECT
WHAT I DO
CREATIVE DIRECTION
Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.
EDITORIAL
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.