I’m a visual storyteller at heart.
I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty.
Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
CREATIVE DIRECTION | UX DESIGN
EDITORIAL VISUALS
UX DESIGN | AUDIENCE GROWTH
CREATIVE DIRECTION | PAID SOCIAL
UX DESIGN | LANDING PAGES
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty.
Ken Lyons
Creative Vision and Authentic Storytelling
Ken Lyons
Creative Direction | UX Design | Editorial Visuals
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. With proven success in UX design, content strategy, AI creative development and cross-platform storytelling, I work alongside creative teams in developing innovative solutions that solve both simple and complex challenges.
CREATIVE VISION
STRATEGIC THINKING
VISUAL STORYTELLING
AI CREATIVE
UX & PRINT DESIGN
EDITORIAL & JOURNALISM
BRAND DEVELOPMENT
A creative leader building engagement, trust and loyalty through innovation and authenticity.
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. With proven success in UX design, content strategy, and cross-platform storytelling, I work alongside creative teams in developing innovative solutions that solve both simple and complex challenges.
FEATURED PROJECTS
Frontline Finances
CREATIVE DIRECTION | UX DESIGN
My Role
Creative Direction, UX Design, Graphics Editing, WordPress, Name Ideation
Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.
Results
Increase in military financial content.
Paid Media
UX DESIGN
My Role
UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.
Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.
Results
Circular CTA
UX DESIGN
My Role
UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.
Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to over 1M.
Results
Do You Believe in the Power of a Circle?
Unity, stability, community & trust.
UX DESIGN
TPH Sponsored Calculator
A new mortgage calculator was a new tool for readers and new revenue for TPH.
SCORECARD
Frontline Finances
Designing a new landing page focused on military financial content delivered an increase in readership.
EDITORIAL | JOURNALISM
Frontline Finances
Designing a new landing page focused on military financial content delivered an increase in readership.
Frontline Finances
CREATIVE DIRECTION | UX DESIGN
Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.
My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances
Increase in military financial content.
Paid Media
CREATIVE DIRECTION | SOCIAL DESIGN
Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.
My Role: Design, image editing, illustration editing, tracking, testing.
Circular CTA
UX DESIGN
Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to 1M.
My Role: Circular ideation, Figma Design, Digioh platform design, setup and testing.
Trust & Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
Trust & Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
Trust and Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
CONNECT
WHAT I DO
CREATIVE DIRECTION
Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.
EDITORIAL
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.