USING AUTHENTIC IMAGES TO INCREASE CONVERSIONS

Project: Asked to take on a project to quickly boost conversions on our paid media posts, I used experience in authentic storytelling to choose images that felt more authentic and warm in color tone, especially for Pinterest. 

Results: We boosted conversions 25% on the larger, revenue generating campaigns. Illustration approaches also delivered increases in conversion.

My role: Image selection, Design, and performance tracking.r

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EDITORIAL PROJECTS

My experience across all visual mediums combined with my time in journalism has allowed me to work on diverse design projects for both digital and print.  The key is being able to tell  a story within a limited space, especially for mobile design. 

For a survey on investor app usage, I used illustrations combined with graphics and used them in device screens. 

My role: I edited images and illustrations and designed each project, collaborating in some cases with a lead designer and bringing in their ideas as well. 

CRATE & BARREL PROTOTYPES

I worked on a future prototype introducing a wider color pallette to the fabrics used by Crate & Barrel. 

Known for muted tones, a brigter , more saturated Crate & Barrel product line is something you might see in the future.

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MIDCENTURY MODERN

SOCIAL DESIGN

One of the biggest challenges with social is standing out from the crowd. Our team brainstorms and shares ideas daily. We talk through our designs and share open feedback. Our goal is to be something different in the feed but also informative.

My role: I designed each of these, some as part of three month test to improve conversions 15%, which we surpassed at 25%.

PRESENTATIONS

Challenge: Our sales presentations were dated. 

Project: Design new sales presentations using real stories. Where stock images were needed, carefully selected images conveying authentic life were used.

My Role: Design, writing, image editing