0 m

IMPRESSIONS

+ 0 %

CTR

+ 0 %

RESULTS

UX DESIGN | AUDIENCE GROWTH
Audience Growth

Project:  Increase percentage of organic subscribers to TPH.

Challenge:  Unsubscribing was outpacing new subscribers.

Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.

My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.

Sign-up Increase
+ 0 %
Subscribers
+ 0 M
RESULTS

New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. 

CREATIVE DIRECTION | UX DESIGN

UX DESIGN | AUDIENCE

Circular Sign-up

After seeing drops in organic subscribers, we redesigned every CTA and widget on the site. The big win was an innovative circular sign-up.

MY ROLE & RESULTS

Designed new sign-up landing pages and widgets across the site for improved user experience.​ The new circular widget shape drove an increase in sign-ups of 245%.

NEW SIGN-UPS
+ 0 %
SUBSCRIBERS
+ 0 M
UX DESIGN CLEARLINK REDESIGN
Clearlink Redesign

After the acquisition, the Clearlink site reflected different messaging than previous leadership. There was an urgent need to remove some areas while improving others.

 

MY ROLE & RESULTS

The redesign was wireframed and prototyped over a single weekend. The development team completed the launch a few weeks later. UX Design, art direction, creative direction. 

UX DESIGN | FRONTLINE FINANCES

Frontline Finances

Developed and launched a new vertical, Frontline Finances, for military members and their unique personal finance needs. 

MY ROLE & RESULTS

  • Developed the name Frontline Finances.
  • Designed the new landing page for mobile and desktop.
UX DESIGN | DESIGN SYSTEMS
Design Systems

Project:  Build an online design system and style guide to help with design consistency   

Challenge:  When I arrived at TPH, the publication had no style guide or design system. .

My Role: I designed the online design system and style guides.

CREATIVE DIRECTION | AI
AI Platforms

With the arrival of new AI tools for creative work, I tested each of the primary AI creative platforms from Open AI, Adobe and Microsoft Copilot. Creative skills and knowing the best prompting plays a key role in generating better results.

CREATIVE DIRECTION | FEATURE DESIGN
Feature Project Design

I developed a fashion section prototype for a national magazine as they considered expansion of their print product.

 

My Role: Image editing, concept and design. 

UX DESIGN | AUDIENCE GROWTH CASE STUDY
Audience Growth

Project:  Increase percentage of organic subscribers to TPH.

Challenge:  Unsubscribing was outpacing new subscribers.

Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.

My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.

RESULTS

New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. 

Sign-up Increase
+ 0 %
Subscribers
+ 0 M
UX DESIGN & CREATIVE DIRECTION | LANDING PAGES
New Landing Pages

Project: Design new landing pages for two new sections, Dear Penny and  military finances.

Challenge: Content in two of our verticals was hard to find and we wanted the journey to be more intuitive for any readers wanting to binge read Dear Penny columns.

My role: UX Design, art direction, creative direction. Development of section name, Frontline Finances.

RESULTS

We saw an immediate increase in Dear Penny columns and our military finance vertical showed good growth numbers.

0 m
+ 0 %

IMPRESSIONS

RESULTS

UX DESIGN | AUDIENCE GROWTH CASE STUDY
Audience Growth

Project:  Increase percentage of organic subscribers to TPH.

Challenge:  Unsubscribing was outpacing new subscribers.

Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.

My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.

RESULTS

New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.

UX DESIGN
AUDIENCE GROWTH CASE STUDY
Audience Growth

Project:  Increase percentage of organic subscribers to TPH.

Challenge:  Unsubscribing was outpacing new subscribers.

Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.

My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.

Sign-up Increase
+ 0 %
Subscribers
+ 0 M
RESULTS

New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.