KenLyons@icloud.com
CREATIVE DIRECTION
CONVERSION CHALLENGES
Project: Asked to take on a project to quickly boost conversions on our paid media posts, I used experience in authentic storytelling to choose images that felt more authentic and warm in color tone, especially for Pinterest.
Results: We boosted conversions 25% on the larger, revenue generating campaigns. Illustration approaches also delivered increases in conversions.
My role: Image selection, Design, and performance tracking.
CONVERSION CHALLENGES
Project: Asked to take on a project to quickly boost conversions on our paid media posts, I used experience in authentic storytelling to choose images that felt more authentic and warm in color tone, especially for Pinterest.
Results: We boosted conversions 25% on the larger, revenue generating campaigns. Illustration approaches also delivered increases in conversion.
My role: Image selection, Design, and performance tracking.
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OVERALL RESULTS
EDITORIAL PROJECTS
For a survey on investor app usage, illustrations combined with graphics and mobile devices to tell the data story.
My role: I edited images and illustrations and designed each project.
CRATE & BARREL PROTOTYPES
I worked on a future prototype introducing a wider color pallette to the fabrics used by Crate & Barrel.
Known for muted tones, a brigter , more saturated Crate & Barrel product line is something you might see in the future.
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MIDCENTURY MODERN
I have a geuine passion for midcentury homes and furniture. When I find opportunities to marry design and MCM, it gives me a chance to enjoy both. I also launched a site www.midcenturymodernlife.com
My role: I designed a poster prototype showing some of the most popular chairs designed by Hans Wegner. A book cover design for a guide to the best midcentury homes was designed with an illustration I did using Adobe Illustrator.
SOCIAL DESIGN
One of the biggest challenges with social is standing out from the crowd. Our team brainstorms and shares ideas daily. We talk through our designs and share open feedback. Our goal is to be something different in the feed but also informative.
My role: I designed each of these, some as part of three month test to improve conversions 15%, which we surpassed at 25%.
PRESENTATIONS
Challenge: Our sales presentations were dated.
Project: Design new sales presentations using real stories. Where stock images were needed, carefully selected images conveying authentic life were used.
My Role: Design, writing, image editing