My experience across all visual mediums combined with my time in journalism has allowed me to work on diverse design projects for both digital and print. The key is being able to tell a story within a limited space, especially for mobile design.
My role: I edited images and illustrations and designed each project, collaborating in some cases with a lead designer and bringing in their ideas as well.
CONVERSIONS & REVENUE
Challenge: A drop in conversion rates from paid social ads.
Project: We had an immediate need to boost revenue from all our social platforms. Using images that felt more authentic and warm in color tone, we were able to boost impressions, CTR and Conversions 25%. Illustration approaches also delivered increases in conversion.
My role: Image selection, Design, and performance tracking.
By introducing infographics, we gave our audience an easy way to digest complicated concepts.
We discovered time-on-site increased as more readers engaged with the new storytelling content.
My role: Chris Zuppa, Multimedia Producer, produced most of our infographics. I helped set guidelines to match site styling and tracked analytics.
Views in 2022
One of the biggest challenges with social is standing out from the crowd. Our team brainstorms and shares ideas daily. We talk through our designs and share open feedback. Our goal is to be something different in the feed but also informative.
My role: I designed each of these, some as part of three month test to improve conversions 15%, which we surpassed at 25%.
Challenge: Our sales presentations were dated.
Project: Design new sales presentations using real stories. Where stock images were needed, carefully selected images conveying authentic life were used.
My Role: Design, writing, image editing
TPH COMPANY CARDS
THE YEAR IN CREATIVE