IMPRESSIONS
CTR
RESULTS
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M.
PORTFOLIO
UX DESIGN
Circular Conversions
Project
Design new CTA’s to increase organic sign-ups through the mobile widget.
My Role & Results
UX design, circular shape, Iterable integration.
After the acquisition, the Clearlink site reflected different messaging than previous leadership. There was an urgent need to remove some areas while improving others.
MY ROLE & RESULTS
The redesign was wireframed and prototyped over a single weekend. The development team completed the launch a few weeks later. UX Design, art direction, creative direction.
Frontline Finances
Developed and launched a new vertical, Frontline Finances, for military members and their unique personal finance needs.
MY ROLE & RESULTS
Project: Build an online design system and style guide to help with design consistency
Challenge: When I arrived at TPH, the publication had no style guide or design system. .
My Role: I designed the online design system and style guides.
With the arrival of new AI tools for creative work, I tested each of the primary AI creative platforms from Open AI, Adobe and Microsoft Copilot. Creative skills and knowing the best prompting plays a key role in generating better results.
I developed a fashion section prototype for a national magazine as they considered expansion of their print product.
My Role: Image editing, concept and design.
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M.
Project: Design new landing pages for two new sections, Dear Penny and military finances.
Challenge: Content in two of our verticals was hard to find and we wanted the journey to be more intuitive for any readers wanting to binge read Dear Penny columns.
My role: UX Design, art direction, creative direction. Development of section name, Frontline Finances.
We saw an immediate increase in Dear Penny columns and our military finance vertical showed good growth numbers.
IMPRESSIONS
RESULTS
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.
I'm a Creative Director, UX Designer and Visual Storyteller based in Florida.
I'm a Creative Director, UX Designer and Visual Storyteller based in Florida.
I'm a Creative Director, UX Designer and Visual Storyteller based in Florida.
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