Our Location
304 North Cardinal St.
Dorchester Center, MA 02124
I’m a visual storyteller at heart.
I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty.
Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
CREATIVE DIRECTION | UX DESIGN
EDITORIAL VISUALS
UX DESIGN | AUDIENCE GROWTH
CREATIVE DIRECTION | PAID SOCIAL
UX DESIGN | LANDING PAGES
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty.
Ken Lyons
Authentic creative, content strategy and design that drive long term engagement, trust and loyalty. I’m driven by a commitment to purpose-driven work.
CONNECT
- KenLyons@icloud.com
- 727.337.1421
FRONTLINE FINANCES
CREATIVE DIRECTION
Paid Media Campaigns
When the CEO asked for help lifting our largest paid campaigns, we leaned into authentic imagery and illustration.
IMPRESSIONS
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CREATIVE DIRECTION
Creative Direction + UX Design
Innovative strategy to drive trust and engagement, authentic brand narratives that build loyalty and trust, and user-centered design to scale audience.
Creative Leadership • Brand Strategy • Paid Media • Campaign Development • Figma Design • WordPress • Design Systems • User Journeys
Editorial & Visual Editing
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences — through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
Authentic Storytelling • Illustration • Photo Editing • Graphics Editing • Video Direction • Writing • Project Direction
CREATIVE + UX
Frontline Finances + Dear Penny
Two new verticals, Frontline Finances and Dear Penny, increased readership by grouping similar content together, encouraging reading of multiple articles per visit.
DEAR PENNY
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UX DESIGN
Circular CTA
An innovative circular newsletter sign-up increased new subscriptions.
NEW SIGN-UPS
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EDITORIAL & VISUAL EDITING
Drilling Through Danger
We investigated injuries and deaths in the oil and gas fields of Colorado to reveal a lack of oversite.
Pulitzer Prize: Theater Shooting
Emmy Award: Community Service
Emmy Award: Overall Excellence
PORTFOLIO ►
EDITORIAL VISUAL EDITING
Drilling Through Danger
We investigated injuries and deaths in the oil and gas fields of Colorado to reveal a lack of oversite.
Pulitzer Prize: Theater Shooting
Emmy Award: Community Service
Emmy Award: Overall Excellence
PORTFOLIO ►
Bento Grid template
Trust & Leadership
“Ken brings tremendous knowledge of the media industry, and he’s a great leader. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant, TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore, TPH Audience Director
Ken Lyons
Creative Direction | UX Design | Editorial Visuals
A creative leader building engagement, trust and loyalty through innovation and authenticity.
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. With proven success in UX design, content strategy, and cross-platform storytelling, I work alongside creative teams in developing innovative solutions that solve both simple and complex challenges.
Frontline Finances
CREATIVE DIRECTION | UX DESIGN
My Role
Creative Direction, UX Design, Graphics Editing, WordPress, Name Ideation
Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.
Results
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Increase in military financial content.
Paid Media
UX DESIGN
My Role
UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.
Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.
Results
New Sign-ups
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Subscriptions
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Circular CTA
UX DESIGN
My Role
UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.
Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to over 1M.
Results
New Sign-ups
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Subscriptions
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Frontline Finances
CREATIVE DIRECTION | UX DESIGN
Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.
My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances
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Increase in military financial content.
Paid Media
CREATIVE DIRECTION | SOCIAL DESIGN
Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.
My Role: Design, image editing, illustration editing, tracking, testing.
Money is Tight CTR increase
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California campaign CTR increase
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Circular CTA
UX DESIGN
Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to 1M.
My Role: Circular ideation, Figma Design, Digioh platform design, setup and testing.
New Sign-ups
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Subscriptions
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Start A Conversation
I’m looking forward to hearing from you and how we can help elevate creative for your company.
- 727-337-1421
Trust & Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
Trust and Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
CONNECT
WHAT I DO
CREATIVE DIRECTION
Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.
EDITORIAL
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.