I’m a visual storyteller at heart.
I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty.
Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
CREATIVE DIRECTION | UX
DESIGN | EDITORIAL
UX DESIGN | AUDIENCE GROWTH
CREATIVE DIRECTION | PAID SOCIAL
UX DESIGN | LANDING PAGES
With unique experience in creative leadership, UX design, editorial, visual editing, content strategy and branding, I bring together authentic storytelling, design thinking, and data-driven insights to shape content that builds engagement, trust and loyalty.
KEN LYONS
CREATIVE DIRECTION | UX DESIGN | EDITORIAL
Shaped by my start as an award-winning editorial visual editor, creative director and designer, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. With proven success in UX design, content strategy, and cross-platform storytelling, I work alongside creative teams in developing innovative solutions that solve both simple and complex challenges.
CONNECT
- 727.337.1421
- KenLyons@icloud.com
With unique experience in creative leadership, UX design, editorial, visual editing, content strategy and branding, I bring together authentic storytelling, design thinking, and data-driven insights to shape content that builds engagement, trust and loyalty.
CONNECT
- 727.337.1421
- KenLyons@icloud.com
UX DESIGN | CIRCULAR CTA
Seeing a drop in newsletter subscribers told us we needed to re-think our CTA’s across the site. The surprising winner was a new, circular mobile sign-up, increasing new subscriptions 245% and total subscribers to 1.4M.
MY ROLE
UX design (Figma), Digioh design, circular ideation, testing and tracking.
CREATIVE | FRONTLINE FINANCES
A new landing page for military personal finance content brought a 10% jump in readership of related content.
My Role
UX design, illustration editing, the name Frontline Finances.
Increase in readership of related content
EDITORIAL | VISUAL EDITING
DRILLING THROUGH DANGER
Each year, workers who produce the oil and gas so vital to providing energy, face dangerous work conditions. The project, using stories, photography and video included the entire visuals team. It was recognized with multiple Emmy Awards.
RECOGNITION
Pulitzer Prize | Theater Shooting
Pulitzer Finalist | Colorado Wildfires
Emmy Award | Overall Excellence
Emmy Award | Community Service
Trust and Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
UX DESIGN | CIRCULAR CTA
An innovative, circular, fly-in increased the percentage of organic subscribers.
MY ROLE
UX design, circular shape, Iterable integration.
CREATIVE | FRONTLINE FINANCES
A new landing page for military personal finance content brought a 10% jump in readership of related content.
MY ROLE
UX design, illustration editing, the name Frontline Finances.
Trust and Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
EDITORIAL | DRILLING THROUGH DANGER
Each year, workers who produce the oil and gas so vital to providing energy, face dangerous work conditions. The project, using stories, photography and video included the entire visuals team. It was recognized with multiple Emmy Awards.
RECOGNITION
Pulitzer Prize | Theater Shooting
Pulitzer Finalist | Colorado Wildfires
Emmy Award | Overall Excellence
Emmy Award | Community Service
CONNECT
WHAT I DO
CREATIVE DIRECTION
Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.
EDITORIAL
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
