KenLyons@icloud.com
KEN LYONS
A foundation in editorial storytelling, I help creative teams deliver innovative and authentic content that connects with audiences. Through authentic content that builds engagement, drive trust, brand narratives that increase engagement, and improved user experiences that build loyalty.
CREATIVE DIRECTION | UX DESIGN | EDITORIAL & VISUALS EDITING
CIRCULAR CTA
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PAID MEDIA
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Creative Direction + UX Design
At TPH, our team was part of scaling the brand to six million readers and $108M in revenue through innovative UX and authentic storytelling. We increased readership by designing new sections focused on military personal finance and our popular financial columns. We increased subscriptions through an innovative circular fly-in for mobile.
COMPANY
CLEARLINK INC.
THE PENNY HOARDER
MY ROLE
CREATIVE DIRECTION
UX DESIGN
BRAND STRATEGY
Frontline Finances
After designing a new section for content focused on military members, we increased readership 32%.
FRONTLINE
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EDITORIAL | COLORADO WILDFIRES
EMMY AWARD | A year-long project looking into injuries and deaths among Colorado oil and gas field workers was recognized with an Emmy Award.
EDITORIAL | COLORADO WILDFIRES
EMMY AWARD | A year-long project looking into injuries and deaths among Colorado oil and gas field workers was recognized with an Emmy Award.
EDITORIAL | COLORADO WILDFIRES
EMMY AWARD | A year-long project looking into injuries and deaths among Colorado oil and gas field workers was recognized with an Emmy Award.
Editorial + Visual Editing
Leading creative and visual content teams in authentic storytelling that people trust, leading to increased readership and larger dedicated audiences. Directed projects and teams through significant documentary projects.
PULITZER PRIZE
For coverage of the Aurora Theater mass shooting in Denver, Colorado.
EMMY AWARDS
First non-television, traditional newsroom recognized with an Overall Excellence Emmy Award.
PHOTO GALLERY REVENUE
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PHOTO WORKSHOP REVENUE
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AVG. GALLERY VIEWS PER YEAR
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COMPANY
THE DENVER POST
ORLANDO SENTINEL
MY ROLE
PHOTO DIRECTION
PHOTO EDITING
VIDEO DIRECTION
PAGE DESIGN
NEWS DIRECTION
COLLABORATION
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal experiences that drive positive metrics.”
Wendy Dittamore
TPH Audience Director