KEN LYONS | PORTFOLIO
KEN LYONS | PORTFOLIO
CREATIVE DIRECTION | UX DESIGN
CASE STUDY: LANDING PAGES
Challenge: Seeing an increase in readership with military stories, TPH wanted to build a landing page for readers to easily find the new content.
Goal: Design a landing page that’s easy to navigate and built mobile-first.
Result: We saw an increase in readership and engagement with military personal finance content after the launch.
My role: I designed the landing page in Adobe XD with feedback from our team and developed the name, Frontline Finances.
AFFILIATE MARKETING & BRANDED SOCIAL DESIGN
Driving Conversions through Authenticity
Testing different ad treatments on Pinterest I discovered images with warmer tones delivered higher results.
These ads delivered over 1.2 million impressions and helped the campaign as a whole deliver 25% higher conversions.
My role: Design, image selection and tracking data.
Mobile Tables for Improved Conversions
Most readers won’t take the time to scroll through multiple screens to get the information they need.
I worked with two of Clearlink’s other brand sites, Reviews.org and WhistleOut to build thinner stacked tables. The new tables allow for three offers to appear on the initial screen, leading to improved conversions and revenue.
My role: I designed interactive prototypes using Figma, helping stakeholders see how the new tables would respond in mobile view.
CASE STUDY: AUDIENCE GROWTH
UX Innovation: Growing Organic Subscribers
Challenge: A drop in organic newsletter signups.
Goal: Design a new dynamic signup that increases organic subscriptions.
Result: We used the round branding shape for a new, dynamic fly-in. Round shapes add energy and make the reader stop just long enough to engage and convert. We saw an Immediate increase in newsletter signups as a result.
Organic Subscription Increase
My Role: I did a recent redesign of the circular fly-in. Our team talked through sizing, messaging and color. The audience team tested and saw improved results. Original design by Maria Averion. It was a collaborative team effort that contributed to audience growth.
CREATIVE DIRECTION | MCM
Midcentury Modern Design Projects
CREATIVE DIRECTION | PAGE DESIGN
I first learned design for print, working on both magazine and newspaper covers.
I’ve carried that experience into digital design. Today, with higher resolution screens on both desktop and mobile, designers are able to bring in some of the great design ideas we’ve seen used in print.
Infographics: Simplifying the Complex
By introducing infographics, we gave our audience an easy way to digest complicated concepts.
We discovered time-on-site increased as more readers engaged with the new storytelling content.
My role: Chris Zuppa, Multimedia Producer, produced most of our infographics. I helped set guidelines to match site styling and tracked analytics.
Views in 2022
The TPH Design System
My role: I first designed the TPH design system in Adobe XD, then purchased a unique URL to make access easier. Once I converted the team to Figma, I rebuilt the design system. Much help from the team and our UX Designer Christian Storm.
KEN LYONS | CREATIVE DIRECTION & UX DESIGN
I’m a Creative Director and Consultant based in Florida. Contact me if you’d like to hear ideas on growing a trusting, loyal audience for your new business or brand.
KEN LYONS | CREATIVE DIRECTION