IMPRESSIONS
CTR
RESULTS
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M.
PORTFOLIO
Thank you for visiting. This portfolio represents my experience across Editorial, Creative Direction and UX Design. As a creative leader, I encourage teams to create new, innovative ideas that scale audience and revenue.
Utilizing my Editorial work in top newsrooms, I’ve carried that experience to companies where authentic brand stories help build trust and engagement.
UX DESIGN
CIRCULAR CTA
An innovative, circular, fly-in increased the percentage of organic subscribers.
My Role
UX design (Figma), Digioh design, circular ideation, testing and tracking.
SOCIAL DESIGN
PAID MEDIA CAMPAIGNS
We increased click-through and conversions through the use of authentic images.
My Role
Design, image editing and tracking,
EDITORIAL
DRILLING THROUGH DANGER
Each year, oil and gas workers in Colorado are seriously injured or killed, with very little oversight or regulation.
My Role
Print design, visual editing, project editing. online presentation editing, video direction.
Recognition
Emmy Award – Community Service
Emmy Award – Overall Excellence
CREATIVE DIRECTION
FRONTLINE FINANCES
A new landing page for military personal finance content brought a 10% jump in readership of related content.
My Role
UX design, illustration editing, the name Frontline Finances.
Increase in readership of related content
UX DESIGN | CIRCULAR CTA
UX DESIGN | CIRCULAR CTA
UX DESIGN | CIRCULAR CTA
UX DESIGN | CIRCULAR CTA
EDITORIAL
HISTORIC ELECTION
The historic moment
My Role
UX design, illustration editing, the name Frontline Finances.
Increase in readership of related content
UX DESIGN
CLEARLINK REDESIGN
After Clearlink was acquired, we needed to do some rapid updating to the corporate site to align mission, goals and values.
My Role
Wireframing, UX design, working with development team to build out new design and features.
Key changes included:
- Emphasizing simplifying life with trusted brands.
- Larger, authentic image
- Additional link options
- Larger Numbers and images of products-removing icons
- Added energy with round brand
Before Redesign
After Redesign
CREATIVE DIRECTION
BRANDING
A prototype proposal for a more colorful Crate & Barrel.
My Role
UX design (Figma), Digioh design, circular ideation, testing and tracking.
Project: Build an online design system and style guide to help with design consistency
Challenge: When I arrived at TPH, the publication had no style guide or design system. .
My Role: I designed the online design system and style guides.
I developed a fashion section prototype for a national magazine as they considered expansion of their print product.
My Role: Image editing, concept and design.
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M.
Project: Design new landing pages for two new sections, Dear Penny and military finances.
Challenge: Content in two of our verticals was hard to find and we wanted the journey to be more intuitive for any readers wanting to binge read Dear Penny columns.
My role: UX Design, art direction, creative direction. Development of section name, Frontline Finances.
We saw an immediate increase in Dear Penny columns and our military finance vertical showed good growth numbers.
IMPRESSIONS
RESULTS
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.
AUDIENCE GROWTH CASE STUDY
Project: Increase percentage of organic subscribers to TPH.
Challenge: Unsubscribing was outpacing new subscribers.
Solution: Redesigned email sign-up widgets and introduced a circular fly-in to inject energy and align with branding.
My Role: Advocated using more circular shapes to reflect the penny’s roundness, creating a stronger brand connection. Designed new sign-up widgets.
New email sign-ups through the circular widget increased 245% over the previous design. We grew the subscriber base to 1.4M, from 1M. We saw increases in engagement and click-through from the daily newsletter.
