CREATIVE DIRECTION & UX DESIGN
CONVERSION CHALLENGES
Project: Asked to take on a project to quickly boost conversions on our paid media posts, I used experience in authentic storytelling to choose images that felt more authentic and warm in color tone, especially for Pinterest.
Results: We boosted conversions 25% on the larger, revenue generating campaigns. Illustration approaches also delivered increases in conversion.
My role: Image selection, Design, and performance tracking.
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UX DESIGN: AUDIENCE GROWTH
Project: Increase percentage of organic subscribers because they are proven to be more engaged and loyal readers.
Idea: Redesign all email sign-ups across the site. Primarily, create a new circular fly-in to see if the dynamic shape would be more inviting.
My Role: developed idea of circular shapes within our branding to represent the roundness of a penny.
Results: Signups increased over 245% through the fly-in widget, leading to a new total subscriber base of 1.4M, most of whch were organic.
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CREATIVE DIRECTION: REVENUE GROWTH
Project: Quickly boost conversions on our paid media posts.
Idea: I rebuilt our top campaigns using images that were more authentic as a way to stand out in the social feeds.
Results: We boosted conversions 25% on the larger, revenue generating campaigns.
My role: Image selection, Design, and performance tracking.
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FRONTLINE FINANCES
We developed new landing pages for two new sections, including one focused on military finances.
Project: Quickly boost conversions on our paid media posts.
Idea: I rebuilt our top campaigns using images that were more authentic as a way to stand out in the social feeds.
Results: We boosted conversions 25% on the larger, revenue generating campaigns.
My role: Image selection, Design, and performance tracking.
EDITORIAL PROJECTS
For a survey on investor app usage, illustrations combined with graphics and mobile devices to tell the data story.
My role: I edited images and illustrations and designed each project.
CRATE & BARREL PROTOTYPES
I worked on a future prototype introducing a wider color pallette to the fabrics used by Crate & Barrel.
Known for muted tones, a brigter , more saturated Crate & Barrel product line is something you might see in the future.
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MIDCENTURY MODERN
I have a geuine passion for midcentury homes and furniture. When I find opportunities to marry design and MCM, it gives me a chance to enjoy both. I also launched a site www.midcenturymodernlife.com
My role: I designed a poster prototype showing some of the most popular chairs designed by Hans Wegner. A book cover design for a guide to the best midcentury homes was designed with an illustration I did using Adobe Illustrator.
SOCIAL DESIGN
One of the biggest challenges with social is standing out from the crowd. Our team brainstorms and shares ideas daily. We talk through our designs and share open feedback. Our goal is to be something different in the feed but also informative.
My role: I designed each of these, some as part of three month test to improve conversions 15%, which we surpassed at 25%.